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Inside the Rise of PBSA: How UniLodge is Shaping the Future of Student Living

For today’s students, a bed isn’t enough. They’re looking for more, safe, purpose-designed spaces that foster connection, wellbeing, and academic success. That’s where Purpose-Built Student Accommodation (PBSA) steps in.

UniLodge Melbourne City

Purpose-Built Student Accommodation (PBSA) has become one of the country’s most in-demand and future-focused residential asset classes. Fast becoming a cornerstone of Australia’s urban and education strategy, PBSA sits at the intersection of housing affordability, international education, and urban infrastructure.

At a time when rental markets remain under pressure, PBSA offers more than just beds, it’s a solution that addresses critical challenges across multiple sectors. As the sector matures, leaders like UniLodge are helping to shape what the next chapter of student living looks like.

A Sector in High Demand

Australia’s international education sector has seen a strong rebound post-pandemic, with enrolment numbers steadily increasing across higher education, vocational training, and English language programs. At the same time, there remains a significant shortfall in student-specific accommodation, with demand consistently outpacing supply in key university cities.

This imbalance has sparked growing interest from investors and policymakers alike. According to Knight Frank’s Australia PBSA Update Q2 2025, PBSA transactions reached $1.8 billion across four major deals in the first half of 2025, a dramatic jump from $116 million in 2024, highlighting renewed confidence in the sector’s growth potential1.

The Evolving Landscape

Government bodies are beginning to recognise PBSA not only as a specialised housing category but as an essential part of planning for future cities and a thriving education sector. For example, the Western Australian Government’s Draft Position Statement on PBSA2 outlines the importance of providing fit-for-purpose, student-specific accommodation that supports education and contributes to housing diversity and urban vibrancy.

At a national level, the National Housing Supply and Affordability Council’s 2025 report3 recommends more coordinated planning for all residential housing types, including institutional investment in rental housing (which includes student accommodation), as part of a broader solution to the housing supply crisis.

Overall, it is becoming increasingly recognised that PBSA has multiple benefits, with the potential to:

  • Improve student experience
  • Enhance global competitiveness of universities
  • Ease pressure on traditional rental supply
  • Drive investment and employment opportunities.

Why Purpose-Built Matters

PBSA is designed specifically for students, supporting their academic journey and wellbeing from day one. These aren’t just apartments near universities. Purpose-built properties offer thoughtfully designed living spaces with features that include:

  • Private rooms with shared or studio options
  • Study zones and communal lounges
  • Secure access and high-speed internet
  • Onsite support teams dedicated to wellbeing
  • Social programming and wellness initiatives.

For students, PBSA provides more than a place to sleep, it’s a place to connect, grow and succeed. For cities, it eases rental strain, particularly in inner-city areas where student demand is highest. And for universities, it enhances reputation and retention and attracts global talent.

UniLodge’s PBSA Partnerships

At the forefront of Australia’s PBSA evolution is UniLodge, part of the UniLodge Living Group, and its partnerships with global private and public institutional investors, property developers, universities and education providers. Establish in 1996, UniLodge is one of the largest and longest standing student accommodation operators in the Australia and New Zealand. For almost 30 years, UniLodge has been known for creating inclusive communities where students feel safe, connected and supported.

 

UniLodge Perth Central

A Glimpse into the Future: UniLodge Perth Central

One example of UniLodge’s future-forward approach is UniLodge Perth Central, a flagship development opening in Semester 1, 2026. Here’s how UniLodge is setting new benchmarks:

  • Student-First Design: In collaboration with development partners, the design integrates wellness, privacy, and community across all touchpoints, from room layouts to shared amenities.4
  • Expert Mobilisation: Our dedicated mobilisation team is working on execution of a detailed pre-opening strategy, covering staffing, training, stakeholder partnerships, and operational readiness.
  • Smart Technology: The residence will include an intuitive digital platform for bookings, access, communication, and community engagement.
  • Strategic Leasing: Early marketing campaigns are already attracting interest from both domestic and international students, using data-led insights and local partnerships.
  • Vibrant Culture: Beyond the buildings, UniLodge is planning robust student engagement programs – academic support, wellness activities, social events, and more.

Looking Ahead

As Australia’s education sector continues to grow, so too does the need for integrated, high-quality student housing. The PBSA sector is a critical infrastructure asset and an enabler of economic, social, and educational outcomes.

Projects like UniLodge Perth Central show what’s possible when design, technology, and community come together. With the right policy support, investor confidence, and operational leadership, PBSA will continue to evolve, and organisations like UniLodge will be at the heart of that transformation. As the PBSA sector grows to meet the needs of Australia’s expanding student population, UniLodge remains committed to shaping what great student living looks like.

The rise of PBSA isn’t just a trend. It’s a shift in how we support students, strengthen education, and shape our cities for the future.

Learn more about how we build student living communities: Visit Website

Sources:

  1. Knight Frank Research: Knight Frank – Australia PBSA Update Q2 2025
  2. Western Australia Government: Draft Position Statement: Purpose-Built Student Accommodation
  3. National Housing Supply and Affordability Council: State of the Housing System 2025
  4. PBSA News: Built and Sirona Urban Tops Out at UniLodge Perth Central PBSA

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